• Daniel McKee

The Purpose Of "The Purpose of Training" Series




We're launching a long-term blog series called "The Purpose Training."


The purpose of the series is to provide a sequence of content that makes clear all the "whys," "whats," and "whens" of the training process, from the most over-arching concepts down to the most detailed.


Years ago, I had several trainers apprenticing with me. One of the issues they faced in expanding their clientele bases was their ability to clearly communicate why they were using specific exercises, methods, intensities, and rep schemes in training at any given time. The trainers had learned to train effectively and systematically based on training science but lacked a tool to explain the process to clients.


The ability to explain training rationale is crucial to selling your service to clients as a trainer and is the key to getting training results with any trainee, including elite athletes. If a trainee knows you know your stuff, and you can impart this knowledge to them, it super-charges the training process. When people understand what they are doing and why they are doing it, their ability to apply effort grows exponentially.


If you are a trainer, your business relies entirely on your clients' ability to apply effort, and if you are the one training, your results and goal achievement is 100% dependent on it.


This series aims to make everything clear so that trainers will gain a fully comprehensive communication system to transform client acquisition and retention into an easily repeatable process. Clients and athletes will have the personal knowledge to make their fitness development a matter-of-fact process.


Stay tuned; this series will evaporate all the fog around physical training for non-competitive gym goers and elite athletes alike.

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